Google Inc said on Monday that bought rival Instagram and developer of the award-winning application Snapseed Nik Software to edit images, for an undisclosed sum.
Google and Facebook Inc. are engaged in a battle to attract fans of social networks increasingly passed to mobile applications such as photo editing.
Although it is not as famous as Instagram, available for free in Apple's mobile devices, Snapseed has won many fans among the photographers for their ability to edit images even with a price of $4.99.
Nik Software says that Snapseed has more than 9 million users, insofar as Instagram claims to have more than 100 million.
"We want to help our users to create pictures that enchant them, and according to our experience Nik makes it better than anybody else," he posted on Google + Vic Gundotra, senior Vice President of engineering.
Facebook bought this year Instagram, which developed an application for users to add filters and effects to photos that take with their smart phones, by a whopping $ 1 billion.
Snapseed won the prize for "Application of the year for iPad" Apple Inc for its multi-touch photo editing interface in 2011.
"We always aspire to share our passion for photography with all, and with the support of Google hope to help many millions more than people to create stunning photographs", said Nik Software on its internet site.
Gundotra said Google + had reached more than 400 million users this week and had crossed the 100 million monthly active users.
(Report of Sayantani Ghosh and Sruthi Ramakrishnan in Bangalore; edited by Hernán García)
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