MURCIA, 10 (EUROPA PRESS)
The Minister of culture and tourism, Pedro Alberto Cruz, met Monday with the head of the Catalan Agency of tourism, Patrick Torrent, who has visited the Region to learn about technological developments in the field of promotion and tourism marketing develops the counseling through its marketing Office.
In particular, Office technicians have presented the 'Hermes' marketing platform, as reported by sources of counseling.
The Region was a pioneer in free of charge transfer its technological developments in tourism the rest of regions through the new platform 'Shared initiatives', launched by the Secretary of State for tourism and managed by the State society for the management of innovation and the tourist technologies (Segittur).
The owner of culture and tourism highlighted that "the best promotion is the best marketing", since "you have to sell the product to the customer in such a way that your own sale is the best possible promotion", so "it is essential to invest in innovative tools such as Hermes".
It also establishes a line of collaboration with the Catalan tourism Agenda for the exchange of other technological products. In this sense, the Counselor noted the importance of cooperation between autonomous communities "to achieve greater efficiency".
Hermes, the marketing platform designed by tourist Region of Murcia composed of four applications: 'Harp', 'Orión', 'Athena' and 'Charioteer'.
These tools, counseling has been completely free of charge at the disposal of entrepreneurs in the sector, are intended to shorten the digital divide between tourist SMEs and large operators and online sales channels, providing software that allows the creation of product, your quote, availability load and its distribution to the final public through various websites and professional sales channels.
The ultimate goal is to increase the presence of the tourist product of the Region on the Internet and have a large number of receivers of the same.
This course begins with more than 78,000 educational apps.
What to do to achieve a safer use of mobile phones.
Ghosts, massacres and sand around the globe.
It has multiple sclerosis and surpassed breast cancer.
All tips for circular bike around the city.
"Singing in Spanish does make you feel freer".
The woman after the 'sexy voice' of the anti-virus is named Joanna Rubio.
Go to the cinema in Spain more expensive than in Germany.
The CSIC said that the current music seems more and more.
No hay comentarios:
Publicar un comentario